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  • Liquid Lunch – 03/20/19 – Selling a Winery and new happenings for SLO Cider

Liquid Lunch – 03/20/19 – Selling a Winery and new happenings for SLO Cider

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We got Peter Ayer of Moshppit Digital in the studio today along with Sergio Morelli of San Marcos Creek Winery. Peter is the man behind the Krush and Cork Dorks logo along with many others. We sit down and chat about what the differences are in designing a logo for a regular company as opposed to a wine label along with other facets of labels and marketing. Sergio is the son of Roberto and Kimberly Morelli and they are selling it all! San Marcos Creek Winery is up for sale for $5 million and that includes EVERYTHING. We chat with Sergio about just what is “everything” and what else is included on the property and just what all goes in to selling not just property but an entire brand as well.

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